NO MATCH FOR GOOD SERVICE: Area tennis equipment suppliers love the local role


DAWN | Adam Burbary’s tennis career didn’t really get off to a flying start when, as a student at Overland High School in Aurora, he wasn’t on the team.

“I tried, they didn’t think I was good,” he said with a shrug.

But after making his varsity team, teaching tennis to countless young people, and founding a tennis store – Game Set Match – nearly three decades ago, it’s safe to say that Burbary is proof that it is. not because the scoreboard says “love” that the game is over.

“I guess the refusal made me want to help others,” he said.

Earlier this year, Tennis Industry Magazine named Burbary chain of stores as Professional / Specialty Retailer of the Year for 2016.

Burbary said the prize was huge for the company because it came from people in the tennis industry. Plus, he said, awards like this are usually given at stores in California or Florida, states whose climates allow tennis all year round.

It is a great honor to be the first Colorado retailer to win the award.

“We’re pretty proud of that,” he said.

In a statement, Peter Francesconi, editorial director of Tennis Industry Magazine, said the recognition was well deserved.

“They have a long history of excellent customer service, in-depth product knowledge and enthusiastic employees, as well as impressive outreach in the community to grow the sport,” he said.

Burbary started the business in 1989 and opened their first brick and mortar store around 2000. Today they have stores in Centennial, Denver and Louisville, and also operate professional boutiques or provide rest services in various tennis clubs in the region.

Sporting goods can be a tough market in the age of online sellers who can sell products at low prices because they work with huge volume

Still, Burbary has said that Game Set Match is carving a niche in a number of ways. On the one hand, they are willing to match the prices of these online deals if they are in good faith, and he said that has been of great help.

Rachel Heise, general manager of the company’s Centennial store near South Quebec Street and County Line Road, said many customers want to chat with someone when shopping for tennis equipment.

“They want that touch and that feel and they want that expertise,” she said.

Burbary said it also helps that he and his staff are familiar with tennis in Colorado. Altitude can have a big effect on how the equipment reacts, he said, so customers reading a review written by someone who has used equipment at sea level might be disappointed with the way it works here.

“We know tennis is different at high altitudes,” he said.

Burbary said the staff of 12 to 25, depending on the season, are all avid tennis players. In fact, six of them are expected to play the same tournament in a few weeks.

This means that the staff in their stores have no problem talking about tennis to almost anyone who walks through the door.

“We all play a little bit,” he said. “It’s kind of a requirement.”

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