Snapchat Expands Gaming Options With Bitmoji Tennis Game

0

Following the recent launch of the game Tiny Royale on its Snap Gaming platform, Snapchat is releasing Bitmoji Tennis just in time for Wimbledon.

Snapchat may have branded itself as a “camera company” at one point, but it’s also a lot in the game. And since the launch of the Snap Gaming platform this year, the company has continued to integrate casual games in its application. The first big step in the game – Tiny Royale, from Zynga – came out early last month, and Snap won’t stop there.

To celebrate Wimbledon, Snap released their next big game on Snapchat – Bitmoji Tennis. The principle is simple: users can play virtual tennis against each other. The game also allows them to challenge each other and even organize group tournaments, or practice the single player mode if they are not confident enough at first. But that’s not all. The game also offers players various incentives to play, such as equipment upgrades, for example.

This game, along with its previous pricing, is meant to cater to the younger Snapchat audience, getting people to spend more time in the app. This, of course, provides opportunities for advertisers to target users.

Of course, this isn’t the first time Snapchat has hosted a game in its app (or Zynga’s Tiny Royale). Sponsored games, like an 8-bit tennis game in collaboration with Gatorade in 2016, are just one of them.

It will be interesting to see where Snapchat can take this new effort and whether it will be able to increase the app’s user base (and their engagement with the app).

Read more: Snapchat launches ‘Stranger Things’ goal in collaboration with Chicago Cubs

you might also like


More Snapchat

Snapchat launches “Campaign Lab” to allow advertisers to conduct campaign experiences

Snapchat introduces “Campaign Lab” in its ad manager, to allow advertisers to conduct scientific experiments on their campaigns.

Snapchat is growing faster than ever

Forget what you thought about Snapchat, the app is growing faster than it has in years, now numbering over 293 …

Off-White presents its new fall and winter 2021 collection at Bitmojis

Bitmojis on Snapchat are getting a makeover with the new Fall / Winter collection from luxury brand Off-White.

Snapchat Adds New Practice-Based Ads Manager Campaign Activation Certification

Snapchat presents its very first practice-based certification as part of its Snap Focus ads certification courses.

Snapchat Expands Sound Library With New Contract With Universal Music Group

Snapchat’s music library just got a huge boost with music from the Universal Music Group catalog, following a deal with the…

Snapchat features public profiles for businesses

Snapchat announced the launch of Public Profiles for Businesses on its platform, to help brands manage their organic presence …

The new generation of eyewear is here, but only for designers

These new generation glasses are the first to offer integrated augmented reality. But they are not accessible to the public. Still.

Snapchat reaps the benefits of its Android application

Having launched exclusively on iOS, the Snapchat Android app now has more users than its iOS counterpart.

Snapchat partners with LACMA to place AR monuments across LA

Snapchat is working with the Los Angeles County Museum of Art to bring five augmented reality landmarks to Los Angeles.


Source link

Share.

Leave A Reply